CWA EDU Webinar: Trading Across Borders — How SMMEs Can Participate in AfCFTA Markets

Date: 29 January 2026
Time: 17:30 PM CAT
Format: Webinar
Programme: CWA Edu Webinar Series

Conversation With Africa hosted a CWA EDU Webinar titled “Trading Across Borders: How SMMEs Can Participate in AfCFTA Markets.”

The session explored how small, medium, and micro enterprises (SMMEs) can engage with opportunities presented by the African Continental Free Trade Area (AfCFTA). It brought together participants interested in expanding their businesses beyond domestic markets and navigating cross-border trade.

Discussions focused on:

• Practical pathways for SMMEs to access regional markets
• Trade readiness and operational preparedness
• Navigating regulatory and compliance requirements across borders
• Leveraging partnerships to scale production and distribution

Participants gained insights into positioning their businesses within Africa’s evolving single market, as well as the importance of collaboration, standards, and strategic planning in cross-border trade.

The webinar forms part of Conversation With Africa’s ongoing commitment to supporting Africa’s economic integration through dialogue, capacity building, and private sector engagement.