Discussions focused on simplifying cross-border trade processes for SMEs, highlighting actionable insights, and addressing key considerations such as market entry, operational readiness, and regional trade dynamics.

Participants gained practical perspectives on navigating opportunities within Africa’s evolving trade landscape, with emphasis on enabling SMEs to scale and operate more effectively across borders.

The webinar forms part of Conversation With Africa’s ongoing commitment to supporting business growth, knowledge-sharing, and economic integration across the continent.